About Xlab

Xlab interior; computers set up at single-user stations.

Founded in 2004, the Experimental Social Science Laboratory (Xlab) conducts experiment-based investigations of issues of interest to social scientists.

Xlab supports UC Berkeley’s world class research by providing resources such as access to participant pools, experiment coordination, payment support, access to softwares, grants, and more. It also provides technical and administrative support.

Xlab supports in-lab, online, mobile, and external in-person experiments. It was established with a grant from the National Science Foundation and the Vice Chancellor for Research, and it is currently located in UC Berkeley’s Thomas Long Business Library. Xlab is supported by the Dean of the Haas School of Business.

Faculty Director

Professor Don Moore
(510) 642-1059

Technology Support

Rowilma del Castillo
(510) 642-4159

Xlab Administrative Team

(510) 642-9578
Alonso Garcia
Jonathan Golden
Yia Lee
Tooba Wasi
Mai Yang Vang

Don A. Moore

Faculty Director: 2014 - present

MooreDon A. Moore is an Associate Professor of the Management of Organizations Group at the Haas School of Business. His research interests focus on overconfidence, including when people think they are better than they are, when they think they are better than others, and when they are too sure they know the truth. His work examines overconfidence in decision-making, negotiation, and ethical choice.

Shachar Kariv

Faculty Director: 2008 - 2014

KarivShachar Kariv was educated at Tel-Aviv University and New York University, where he received his PhD in 2003, the same year he joined Berkeley's economics department. Professor Kariv was a visiting member of the Institute for Advanced Studies School of Social Science (2005-6). He is the recipient of the UC Berkeley Graduate Economics Association Outstanding Advising Award (2006-7) and of New York University Outstanding Teaching Awards (2001, 2002) and the Outstanding Dissertation Award in the Social Sciences (2003). He has also received a National Science Foundation Grant for studying decisions under uncertainty (2006-7). Professor Kariv's research has been published in a variety of academic journals including, the American Economic Review, Games and Economic Behavior, and Economic Theory.

John Morgan

Faculty Director: 2003 - 2004

Morgan_JohnJohn Morgan is Professor of Business and of Economics at UC Berkeley. Prior to joining the faculty at Cal, he was an Assistant Professor in the Woodrow Wilson School for Public and International Affairs at Princeton University. He received his Ph.D. from Pennsylvania State University. His research includes studies of the economics of the Internet, information flows within organizations, and auctions. He has written articles on how to choose advisors in organizations, the economics of price comparison sites on the Internet, and the impact of restrictive amendment rules on legislative outcomes. His articles have been published in American Economic Review, Journal of Political Economy, and American Political Science Review as well as other top journals. Professor Morgan is currently involved in consulting projects examining optimal pricing of listings for a leading Internet price comparison site in Europe as well as developing pricing strategies for a major airline on competing Internet travel sites. Past consulting focused on bankruptcy and litigation, on antitrust issues for the Federal Trade Commission, and on intellectual property rights in the pharmaceutical industry. Professor Morgan was the inaugural recipient of the 2013 Williamson Award, the highest faculty award from Berkeley-Haas School of Business (read the article here).

Terrance Odean

Faculty Director: 2005 - 2006

OdeanTerrance Odean is a Professor of Finance at the Haas School of Business. He is an editor at the Review of Financial Studies. Odean's research focuses on investor behavior, investor welfare, and the influence of investor decision processes on equity market returns. His research has been cited in The Wall Street Journal, The New York Times, The L.A. Times, The Washington Post, The International Herald Tribune, Time Magazine, Newsweek, U.S. News and World Report, Barron's, Forbes, Business Week, Smart Money, Bloomberg Personal, Worth, Kipplinger's Personal Finance, and several other publications.


Ann Kring

Ann Kring's broad research interests are in basic emotional processes and how they go awry in different psychological disorders. She has studied emotional processes in schizophrenia, depression, social anxiety, and autism. Her current research is centered on the study of schizophrenia, with studies to assess the linkage between emotion and cognition in schizophrenia using behavior and brain imaging techniques; studies to assess the nature of anhedonia (i.e., diminished pleasure) in schizophrenia; studies to develop and validate a new clinical rating scale of negative symptoms in schizophrenia; and studies to develop and test a new psychosocial treatment for negative symptoms in schizophrenia. Kring's work on basic emotion processes in healthy people has been focused on individual differences in expressive behavior, gender differences in emotion, and the linkages between personality, social context, and emotion.

Raja Sengupta

Professor Raja Sengupta is a Professor at UC Berkeley under the Civil and Environmental Engineering department. He received his Ph.D. in Systems Engineering at the University of Michigan in 1995. Raja Sengupta has the following research interests: Transportation, wireless communications and inertial navigation for vehicle systems.


William H. Dow

Prof. William Dow, a celebrated scholar of the economic aspects of health insurance, health behaviors, and health and demographic outcomes, joined the Berkeley faculty in 2004. Since 2005, he has been the associate director of the Berkeley Population Center and, since 2013, the director of the Center on the Economics and Demography of Aging. He has also served at the School as a division head of Health Policy and Management and as the associate dean for research.

Edward Miguel

Professor Edward Miguel is a Faculty Research Associate of the National Bureau of Economic Research, has served as Associate Editor of the Quarterly Journal of Economics and Journal of Development Economics, is a recipient of the 2005 Alfred P. Sloan Fellowship, winner of the 2005 Kenneth J. Arrow Prize awarded annually by the International Health Economics Association for the Best Paper in Health Economics, and a 2002 Berkeley Hellman Fellow. He is a recipient of the 2015 U.C. Berkeley Carol D. Soc Distinguished Graduate Student Mentoring Award, the 2012 Berkeley campus-wide Distinguished Teaching Award, the Best Graduate Adviser Award in the Berkeley Economics Department, and has served on over 100 completed doctoral dissertation committees.

George Akerlof

Principal Investigator on Founding NSF Grant

AkerlofGeorge Akerlof is a Professor of Economics at the University of California at Berkeley. In 2001 he was co-recipient of the Prize in Economic Sciences in honor of Alfred Nobel. The Nobel Committee cited Akerlof's 1970 paper, "The Market for 'Lemons,'" which for the first time described the role of asymmetric information in causing market perversity. Professor Akerlof has also pioneered in the application of sociology and psychology to the workings of the macroeconomy. He has been senior economist at the President's Council of Economic Advisers, and past vice president and member of the executive committee of the American Economics Association, and member of the Council of the Econometric Society. From 1979 to 1981 he was Cassel Professor of Money and Banking at the London School of Economics.

Teck-Hua Ho

Faculty Director: 2004 - 2005

Teck HoTeck Ho is the William Halford, Jr. Family Professor of Marketing at the Haas School of Business, University of California, Berkeley. He previously held academic positions at the Wharton School of Business, University of Pennsylvania, where he earned his Ph.D, and the Anderson School of Business, UCLA. Professor Ho serves as Associate Editor of Management Science and of IEEE Transactions on Engineering Management, and is on the Editorial Boards of Manufacturing and Service Operations Management and Quantitative Marketing and Economics. He has consulted on new product and technology strategy development for Campbell Soup, Ingersoll-Rand, INTEL, HP, Igine, and Boeing. Current research areas include experimental economics, customer value analysis, marketing/manufacturing coordination, and retail management.

Barbara Mellers

Faculty Director: 2006 - 2008

MellersBarbara Mellers was Professor of Psychology at UC Berkeley from 1981-1998 and Professor of Business from 2001-2010. She is currently at the University of Pennsylvania. Mellers' research examines the factors that influence judgments and decisions, including emotions, self-interest, past mistakes, sensitivities to risk and perceptions of fairness. She is an author of almost 100 articles and book chapters, co-editor of two books and a member of numerous prestigious editorial boards. She served as president of the Judgment and Decision Making Society, was a five-year National Science Foundation Presidential Young Investigator and has received major research support from the NSF.

Grace Katagiri

Founding Manager: 2003 - 2004

KatagiriDuring her time at Xlab, Katagiri and Professor John Morgan took the Xlab from idea to reality. She brought to her work both knowledge of technical detail and wireless policy and an intellectual engagement with the actual issues and personalities of the Xlab's end users, researchers in the fields of behavioral and experimental economics.